On page optimization is a very first step of search engine marketing.
On page optimization is useful for rank well in a search engine but also increase the overall readability of your website for users.
Find the common point in On page optimization:
- Meta Tags Optimization
- Title Optimization
- Important HTML Tags
- Keyword Optimization & Synonyms
- Image Optimization
- Link Optimization
Digital marketing is an title for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Digital Marketing consists mainly following facts-
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay-Per-Click (PPC)
- Native Advertising
- Email Marketing