Digital marketing is an title for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Digital Marketing consists mainly following facts-
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay-Per-Click (PPC)
- Native Advertising
- Email Marketing