Digital marketing is an title for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Digital Marketing consists mainly following facts-
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay-Per-Click (PPC)
- Native Advertising
- Email Marketing
Website SEO is depends on many factors / parameters. This is not only limited to keywords, meta description, adds. There are many more parameters for SEO.
In this post discuss on domain based parameters for Website SEO
- Domain age
- Domain registration information hidden/anonymous;
- Sub domain or root domain?
- Domain past records
- Domain past owners (how often the owner was changed)
- Keywords in the domain
- Domain IP
- Domain IP neighbors
- Domain external mentions
- Geo-targeting settings in Google Webmaster Tools
Will talk in details in next post.
If you are very serious about the website ranking of the website, there are several methods to that. In this post you find some of them.
- Attract links
- Competitive analysis
- Improve social meta tags
- Reduce crawl errors
- Fix duplicate content
Internet of Things (IOT)
IOT -Internet of Things – in simple words, it is a network your devices like speakers, doorbell, car, mobile, watch, house lights are interonnected and can be control by a internet device, and that will make our life easy. But think what happen if IOT gets hacked??
Cyber Security…… You own an Ecommerce website, has tons of user confidential data.
What if, the website get hacked?
What if hackers steal the sensitive information?
and many more question to be asked , before starting an Ecommerce website. Follow are some points to be follow to protect your website from unauthorized access :