October 16

What is Digital Marketing?

digital-marketing

Digital marketing is an title for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Digital Marketing consists mainly following facts-

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay-Per-Click (PPC)
  • Native Advertising
  • Branding
  • Email Marketing
August 7

Google algorithms for Website SEO

google-algorithm-seo

Website SEO is depends on many factors / parameters. This is not only limited to keywords, meta description, adds. There are many more parameters for SEO.

In this post discuss on domain based parameters for Website SEO

  1. Domain age
  2. Domain registration information hidden/anonymous;
  3. Sub domain or root domain?
  4. Domain past records
  5. Domain past owners (how often the owner was changed)
  6. Keywords in the domain
  7. Domain IP
  8. Domain IP neighbors
  9. Domain external mentions
  10. Geo-targeting settings in Google Webmaster Tools

Will talk in details in next post.

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