On page optimization is a very first step of search engine marketing.
On page optimization is useful for rank well in a search engine but also increase the overall readability of your website for users.
Find the common point in On page optimization:
- Meta Tags Optimization
- Title Optimization
- Important HTML Tags
- Keyword Optimization & Synonyms
- Image Optimization
- Link Optimization
Digital marketing is an title for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Digital Marketing consists mainly following facts-
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay-Per-Click (PPC)
- Native Advertising
- Email Marketing
Website SEO is depends on many factors / parameters. This is not only limited to keywords, meta description, adds. There are many more parameters for SEO.
In this post discuss on domain based parameters for Website SEO
- Domain age
- Domain registration information hidden/anonymous;
- Sub domain or root domain?
- Domain past records
- Domain past owners (how often the owner was changed)
- Keywords in the domain
- Domain IP
- Domain IP neighbors
- Domain external mentions
- Geo-targeting settings in Google Webmaster Tools
Will talk in details in next post.
If you are very serious about the website ranking of the website, there are several methods to that. In this post you find some of them.
- Attract links
- Competitive analysis
- Improve social meta tags
- Reduce crawl errors
- Fix duplicate content